Fernando Cargnelutti –
I deliver business value through design.
I'm a Product Design Manager with over 8 years of experience, having worked for major technology companies in both Canada and Brazil. At Softplan, a leading company in the civil construction sector, I spearheaded the introduction of UX Design discipline in one of its units. Above all, I really believe in collaborative work - that's the ideal behind my work. I bring with me a well-developed profile of leadership, professionalism and results.
MY STRENGHTS
Leadership
I love working with people! Learning and teaching are essencial values.
Trailblazer Spirit
I believe that if you really want to do it, you can do it!
Strategy
Strategy combined with culture can move mountains.
MY EXPERIENCE
Design Specialist @ Superlógica Tecnologias
Jan 2021 - Apr 2023
• Design leadership in the ERP systems.
• Management and follow-up of designers OKRs.
• Responsible for giving constructive feedback and leading the 1:1 ceremonies.
• Develop and maintain discovery processes and ensure best market practices.
• Build and track design team metrics on Jira dashboards.
• Act as a Product designer in strategic projects or projects that do not have an allocated designer.
• Participate in leadership meetings and share the information to Product Designers in a transparent manner.
• Evaluate the team's capacity and distribution of designers in projects, providing input for changes in the headcount (hiring and dismissals).
Design Ops Specialist/Senior Product Designer @ Superlógica Tecnologias
Jan 2021 - Jan 2022
As a Design Ops Speclialist:
• Implementation of the usability tests routine in the business unit.
• Creation of process documentation, involving the entire life cycle of a new feature.
• Ensuring that scrum ceremonies are carried out (daily, retrospective, planning).
• Analyze the teams budget and suggest the best distribution of the designers.
• Analyze purchase orders for new tools.Skills: Team Leadership · Leadership · Design thinking · Market research · Constructive feedback
As a Product Designer:
• Technical reference for the team of designers responsible for the condominium ERP.
• I perform all design steps, from investigating a hypothesis, to monitoring the feature already delivered, using the Double Diamond framework as a process.
• I carry out internal and external research before generating the solution, through benchmarking, CSD Matrix, interviews, building personas, among others.
• Low, medium and high fidelity prototypes built in Figma for future usability tests.
• Monitoring of the solution developed by MixPanel, through analysis of design metrics.
Lead Product Designer @ Softplan Tecnologias
Jan 2016 - Jan 2021
• Responsible for design implementation in the business unit.
• Responsible for maintaining the unit s Design System.
• Responsible for building the designers performance assessment tool.
• Carry out the entire design process, following the Double Diamond framework.
• Working with the product teams, always guided by agile methodologies (dual track scrum).
Main deliveries:
• Implementation of the UX Design discipline in the business unit.
• Launch of the business unit Design System, contributing to EBITDA, by reducing developers rework.
• Insert the design operation into the development process.
Design Manager @ Vendasta Technologies
Apr 2023 - Apr 2024
• Provide mentorship, guidance, and feedback to the product design team.
• Build and maintain frameworks for career advancement and develop bespoke progression plans for individual contributors.
• Assist with the recruitment and onboarding of design team members.
• Assess employee experience metrics to inform workplace improvement strategies.
• Facilitate workshops, conduct interviews, lead sessions, and drive meetings.
• Monitor R&D processes in an effort to drive efficiency and best practices.
• Promote user-centered outcomes as key performance indicators.
• Understand the business context of the company’s product development initiatives.
• Help bridge communication gaps between the business and teams.
• Collaborate with multidisciplinary experts to manage risk and maintain alignment.
• Manage stakeholder relationships and provide status updates.
EDUCATION
SENAC University
I graduated in Commercial Management 2014
AWARDS
Beacon Award - Sienge GO!
I participated in the early stages of designing the system for micro and small companies, Sienge GO! The project received the IBM international award in the Cloud category. Link
TESTIMONIALS