Fernando Cargnelutti –
I deliver business value with design.

I am a UX Designer with over 7 years of experience. I have worked in the main IT companies in Brazil and was responsible for bringing the UX Design discipline to one of Softplan's units, the market leader in the civil construction sector. Above all, I really believe in collaborative work - that's the ideal behind my work. I bring with me a well-developed profile of leadership, professionalism and results.

MY STRENGHTS

Leadership

I love working with people! Learning and teaching are essencial values.

Trailblazer Spirit

I believe that if you really want to do it, you can do it!

Strategy

Strategy combined with culture can move mountains.

MY EXPERIENCE

Design Specialist @ Superlógica Tecnologias

Jan 2022 - Present

• Design leadership in the ERP systems.
• Management and follow-up of designers OKRs.
• Responsible for giving constructive feedback and leading the 1:1 ceremonies.
• Develop and maintain discovery processes and ensure best market practices.
• Build and track design team metrics on Jira dashboards.
• Act as a Product designer in strategic projects or projects that do not have an allocated designer.
• Ensure the full operation of the daily, review, retrospective, design critique and UXQA ceremonies.
• Participate in leadership meetings and share the information to Product Designers in a transparent manner.
• Evaluate the team's capacity and distribution of designers in projects, providing input for changes in the headcount (hiring and dismissals).

Design Ops Specialist/Senior Product Designer @ Superlógica Tecnologias

Jan 2021 - Jan 2022

As a Design Ops Speclialist:
• Implementation of the usability tests routine in the business unit.
• Creation of process documentation, involving the entire life cycle of a new feature.
• Ensuring that scrum ceremonies are carried out (daily, retrospective, planning).
• Analyze the teams budget and suggest the best distribution of the designers.
• Analyze purchase orders for new tools.Skills: Team Leadership · Leadership · Design thinking · Market research · Constructive feedback

As a Product Designer:

• Technical reference for the team of designers responsible for the condominium ERP.
• Responsible for the user experience, both in the ERP and in our app.
• I perform all design steps, from investigating a hypothesis, to monitoring the feature already delivered, using the Double Diamond framework as a process.
• I carry out internal and external research before generating the solution, through benchmarking, CSD Matrix, interviews, building personas, among others.
• Low, medium and high fidelity prototypes built in Figma for future usability tests.
• Monitoring of the solution developed by MixPanel, through analysis of design metrics.

Lead Product Designer @ Softplan Tecnologias

Jan 2016 - Jan 2021

• Responsible for design implementation in the business unit.
• Responsible for maintaining the unit s Design System.
• Responsible for building the designers performance assessment tool.
• Carry out the entire design process, following the Double Diamond framework.
• Working with the product teams, always guided by agile methodologies (dual track scrum).
Main deliveries:
• Implementation of the UX Design discipline in the business unit.
• Launch of the business unit Design System, contributing to EBITDA, by reducing developers rework.
• Insert the design operation into the development process.

EDUCATION

SENAC University

I graduated in Commercial Management 2014

AWARDS

Beacon Award - Sienge GO!

I participated in the early stages of designing the system for micro and small companies, Sienge GO! The project received the IBM international award in the Cloud category. Link

A BIT OF MY WORK

Web app

Design System

TESTIMONIALS

Alexandre Souza

Senior Product Designer

Among some qualities that I can mention of Fernando, the spirit of leadership and team collaboration deserve to be highlighted, in addition to being an extremely dedicated professional and committed to the organization, he is also a person who takes responsibility for himself, bringing the security of a job quality in all its deliveries.

Rodrigo Silva

Lead UX Designer

I had the pleasure of working with Fernando at Softplan in 2019. I wholeheartedly recommend him for his exceptional design skills and leadership abilities. Fernando brought a strong vision and a wealth of knowledge to the table, delivering high-quality design work and effectively managing a team of designers. He is a creative problem-solver with a passion for design and a drive to create the best possible user experiences. I highly recommend Fernando for any product design role and do not doubt that he will continue to excel in his career.

Interested? Let’s get in touch.